Špela is the founder and director of INTERIDE, where she combines her extensive expertise in marketing, business strategy (representation and brokerage), and an immense passion for mountain biking. At just 32 years old, she already has over a decade of experience in the cycling industry, both in business and competitive sports.

After completing her Master’s degree in Marketing and Strategic Market Communication at the University of Ljubljana, she dedicated her career to developing Slovenia’s cycling retail network, creating innovative marketing campaigns, and bridging the gap between international suppliers and Slovenian retailers. Her strategic mindset and deep understanding of the industry enable her to collaborate successfully with leading global brands.

Fluent in three foreign languages (English, German, and Croatian), she works closely with international brands, suppliers, retailers, and event organizers, building strong connections between the cycling industry and its customers.

As an active professional freeride mountain biker with over 10 years of experience at the global level, she is not only a top-tier athlete but also an influential content creator, inspiring riders worldwide. She has been collaborating for years with world-renowned brands such as Monster Energy, Pivot Cycles, Maxxis Tires, Chromag, and many more.

Jure is the driving force behind our INTERIDE bicycle service. At 29 years old, he has 18 years of cycling experience and 10 years of competitive downhill racing, where he perfected his riding skills, technical adjustments, and bike tuning for extreme conditions.

As a bicycle mechanic with over 10 years of experience, he knows exactly what a rider needs to get the most out of their bike. He specializes in mountain and e-bike servicing, suspension tuning, and finding custom solutions for anyone looking to take their bike to the next level.

With knowledge gained from racing, working in the workshop, and testing on the trails, Jure approaches every bike with a personalized touch—ensuring that each bike is perfectly tailored to its rider.